CULTIVATION

  Marketing and brand savvy to help business thrive

Traditional and digital marketing services to help your business flourish.

 
SUMMARY OF SERVICES

Primary research, Voice of Customer (customer insight) and stakeholder interviews 

Planning, strategy development

Consulting to help an "analog" business go digital

Business plan writing

Brand core essence (value 
proposition, etc.)

Brand development and/or refresh, visual identity

Business material design (i.e. business cards, stationery, trade show signage, etc.)

Copywriting, communications, key key messaging, taglines

Digital and print collateral writing and design

Collateral updates (design and writing)

Website design and content 

Video (storyboarding, creative brief, writing and development)

Direct marketing (B2B and B2C)

Sales support (Sales tools, training, launch support, etc.)


 
WHAT DO YOU WANT TO DO?


Get smarter with customer insight.  There is nothing more valuable than asking smart questions and letting those answers shape your marketing strategy.  What you learn can be invaluable in identifying how best to differentiate yourself from your competition, improve your service offering, or position yourself to future target audiences.

Enhance (or build) your brand.  Whether you're creating a new brand or working to enhance an existing one, I have two decades of experience on how to build a strong, compelling stand-out identity.  


Refresh and unify your sales collateral.  Over time, sales collateral can become stale and disjointed.  Working with your team, I can help to update the content, tweak the messages to be more compelling for the various audiences, and ensure it all works together visually as a cohesive system. 

Help make the sales process easier.  So much of selling is telling your story, yet many companies lack the powerful testimonials, case studies and tools that make the sales conversation more effective and fruitful.  



Leverage the web to reach your customers where they (increasingly) are.

WHAT I CAN DO TO HELP YOU:


People like talking to me. My final reports detail key themes, and strategic recommendations based on what was learned.  I provide survey design, online surveys, focus group facilitation, voice of customer research, key opinion leader (KOL) interviews, employee surveys, as well as analysis and implications. 

Development of brand essence, value proposition, key messages, taglines, concepts and brand look-and-feel. Digital/web design, marketing strategy and optimization.  Marketing plans and business plan writing.

Editing, copywriting and design of updated sales materials and website/online content. Project management and marketing communications strategy.




Sophisticated, user-friendly sales presentations; creation of case studies and customer stories; refreshed online promotional content and website updates; promotional/educational videos; development of customized interactive ROI calculators.

Smart, strategic recommendations to help your company thrive in both traditional and digital environments.  If your customers are online, you need to be there too.