“Lisa is an extremely creative, talented, and high-energy individual. Strong in both marketing and marketing communications, Lisa has a keen ability to think strategically while also bringing flair to projects through her creative approach.” — Susan Rodsjo, April 2009
Medtronic CareLink Network was a start-up launched in 2002 that provides Web-based remote monitoring technology to hospitals and clinics to efficiently follow their patients. In addition to educating clinicians about this new technology and the benefits associated with it, we needed to clearly differentiate it from the competition. There were legal and regulatory challenges in addition to pricing push-back.
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