SERVICES: The client hired me to conduct primary research for this start-up company, which will likely sell in both specialty retail and internet channels. My services included online survey design, discussion guide, focus group facilitation, and analysis of business implications and sales channel options.
The Solution I provided
I concepted, designed and facilitated focus groups to better understand the buying motivations and preferences of his target audience---moms with kids between 3 and 10. As part of this project, I:
“Lisa's analysis of our startup venture's potential market and sales channels was spot-on and the insights she derived from well-organized customer focus groups will help drive our business decisions for years to come. Lisa is a savvy player - extremely smart, driven and strategic. She presented the results of her work to our board in a way that was both complete and willing to acknowledge open questions. I strongly recommend Lisa for this research and strategic market analysis. She has made us a smarter company."
Jeff Freeland Nelson, President,
Play From Scratch
July 26, 2012
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