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Mar 31, 20154 min read

Musings about Lilly for Target (and other unfortunate missteps)

Today was the day that Target unveiled its eagerly anticipated Lilly Pulitzer for Target line of clothing, home decor and beauty...

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Sep 30, 20131 min read

The Power of the Name

On this, the momentous day that healthcare exchanges opened around the country (including MNsure, a project I had the privilege of...

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Aug 31, 20132 min read

It's really not about the logo

Every once in a while, a company’s logo will be changed and will make the headlines. It happened back in 2010 when the Gap attempted to...

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Sep 30, 20122 min read

The not-so-new company

I launched this business, Cultivation, only about two months ago. That's when I registered the business name, built the site, printed...

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Sep 30, 20122 min read

The high-wire act of corporate apologies

Today's news that Apple's iOS, Scott Forstall, has resigned has been paired with statements that his departure was the result of his...

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Aug 31, 20122 min read

Apple's wrong turn with Maps

Today, Apple's CEO Tim Cook issued a long, beautifully written letter of apology to its legions of customers, acknowledging what the...

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Aug 31, 20122 min read

Marketing and the vote

As someone who loves the art and science of branding, it's been fascinating to watch this year's run-up to the presidential election. ...

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Aug 31, 20123 min read

A hard lesson in being a DIY website builder

OK, I'll admit it. I consider myself to be a pretty capable, self-sufficient, resourceful person. Friends applaud when I do things like...

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Aug 31, 20121 min read

The blinding power of marketing

Last week, late night talk show host Jimmy Kimmel showed the incredible power of both brand and marketing. In a short man-on-the-street...

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